Nowadays, UGG boots for women are one of the most celebrated brands in fashion industry and enjoy a good reputation and customer reconginizing in the world. However, nobody can imagine this boots were just unknown brands a hundred years ago. Then how come this brand can be so famous in short a hundred years.
UGG boots (sometimes called UGGs) are a unisex pair of boots invented by shepherds to insulate their feet from bitterly cold and unbearable moisture. This boots is made of twin-faced sheepskin with fleece on the inside and with a tanned outer sole which is usually synthetic leather. Originated from Australia or New Zealand where they become famous in 1970s.In 1960s, many surfers used this boots to get their feet warmth and comfortable after exciting from surfing. Surfing popularized the UGGs out of Australia and New Zealand.
This boots is made from superior quality with a fleece being tanned into the leather, and on inside of the shoes is fleece assembled with. UGGs often have a synthetic outer surface which is made from Ethylene-vinyl acetate (or EVA) and the stitching is prominent on the outside of the boot. The thick fleecy fibers on the inside of boot performs so well in wicking moisture and cold and allows air circulate, keep your feet warm in cold and cool in the hot. In a word, this boots are available for all the year round, it is a symbol of comfy.
Besides its comfortable feast, UGG boots also is well-known for its fashionable looks. However, it was considered as fashionable before the success of UGGs promotion. After all, it has the simplest look, rounded-toe and high shaft, all makes this boots is heavy and awkward. Later on, UGGs Inc gradually realized the great power of fashion. They started to try their best to promote this boots both in Australia and U.S.A. after years’ efforts, the promotion got great successful.
The direct evidence is there are more famous stars such as Kate Hudson, Sarah Jessica Parker, Cameron Diaz, Leonardo DiCaprio and Jennifer Lopez was prefer to choose this boots, and with Oprah Winfrey featured UGG brand boots as one of her “Favorite Things” on her TV talk show. This action to promote UGGs products led to an exponetionally improving of the image of this boots. From then on, UGG boots began to become a fashion trend. And more and more customers were inclined to purchase it as their boots.